Transferring Culture Abroad-The Case of Vestas Control Systems

The study focuses on culture and knowledge transfer abroad. Specifically, the paper explores how Vestas Control system transferred its organizational culture to its Chinese subsidiary. As boundaries within and between companies and countries break down due to competitive pressure of globalisation, business activities and organisations are becoming more and more multinational in their operations. This has resulted in many firms establishing subsidiaries outside their home base. In this regard, managers and employees may find themselves operating in different nations, belonging to many teams and among different cultures. Semi-structured interviews were used to obtain data, and analysed using a hermeneutic approach. The study discovered that, power distance, Vestas safety culture and Teamwork had influenced the transfer of Vestas organizational culture to China

Keywords: Culture, Knowledge, Transfer, Vestas