The cultural tourism smart guide is an essential tool for enhancing visitor experiences, especially in the age of smart tourism. However, gaps exist in the usability of interactive sharing features within these maps, particularly regarding how they affect user satisfaction and efficiency. This study employed Eye Tracking technology to evaluate the usability of interactive features in cultural tourism guide maps. The methodology involved Eye Tracking data collection from 46 participants across four representative guide map interfaces, followed by a statistical analysis based on visual cognitive characteristics. The key findings revealed significant differences in user attention and efficiency across the samples, with one particular map interface showing notably poorer performance in terms of fixation count, task completion time, and error rate. Research on visual attention capacity significantly impacts user interaction efficiency. The data also emphasize the importance of designing interfaces that reduce cognitive load by simplifying visual elements and optimizing information presentation and provide valuable insights for optimizing smart guide map interfaces for cultural tourism.
Keywords: cultural tourism smart guide, interface evaluation, map interface, visual attention, visual cognitive characteristics
