Impact of innovation on the supply chain performance: Case of the automotive industry in Morocco (Published)
In Through the Looking-Glass famous incident from the book of Alice in Wonderland, known as the Red Queen’s race, it involves the Red Queen and where Alice is constantly running, but remaining in the same point. The Red Queen said: “Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!”This story is used in real life to illustrate the idea of running after capital and market share accumulation in order to maintain relative economic position. This idea cannot represent better the main purpose of our study: “The innovation and its impact on supply chain performance and competitiveness”.In this paper, we attempt to corroborate, based on an empirical study of Moroccan multinational firms specifically in the automotive industry, the relationship between the supply chain innovation and performance through the Supply Chain Integration.
Keywords: Competitiveness, Innovation, Supply Chain Integration, Supply chain performance