Communication as a Tool for Administration in Organizations: A Case Study of the Nigerian Bottling Company Plc (NBC), Abuja (Published)
Every activity in an organization requires human beings to interact, exchange information and co-ordinate other peoples’ efforts. Such information becomes the basis for decisions affecting product lines, operation planning, marketing strategy, etc. Thus, almost everything managers do to facilitate the attainment of organizational objectives which requires effective communication and without the means and capacity to communicate, every activity will not reach its maximum. The aim of this research project is to examine the effects of effective communication to organizational performance and to ascertain if organization environment affect communication. With this in mind, this research study focused on communication as an indispensable tool for organizational growth and development. To achieve this objective, they researchers developed and administered a questionnaire on sixty (60) employees of five department in Nigerian Bottling Company, Abuja for primary data collections. The primary data collected were analyzed using frequency counts and simple percentage on tables as well as secondary data collected were together analyzed and interpreted and presented for result interpretations. Among the findings were that significant relationship exists between effective communication, organizational operations and co-ordination of the various activities of people in order to achieve the objectives of an organization. The study concluded that effective organizational communication is necessary for managers and all members of an organization to increase efficiency, quality and innovation and gain competitive advantage. Based on the research findings, the researcher was able to identify some of the barriers to effective communication the researcher hereby hence the researcher further recommended the following measures for consideration by the appropriate authorities for necessary changes for efficient and effective organizational performance such as followings: The management staff should be sent on training in the area of communication for them to be aware of the effect of communication as well as the organizational system of communication should be studied in order to have a well-defined communication system.
Keywords: Administration, Communicator, Organizations, Receiver, communication