The Application of Green Supply Chain in Tunisia: Case Study of the Company “Coca-Cola” (Published)
The green supply chain is a key concept in the current context of the fight against climate change and the search for increased sustainability. It encompasses all logistics processes, from production to distribution, by integrating environmentally friendly practices.The green supply chain in Tunisia refers to the integration of environmentally friendly practices in the management of the production, distribution and consumption of goods and services. The objective is to reduce the ecological footprint of economic activities while improving the efficiency of logistics processes. This approach is particularly relevant in the context of Tunisia, where sustainable resource management and optimization of industrial processes are growing priorities.The supply chain of Equatorial Coca-Cola Bottling The results of this study show that the adoption of green supply chain management practices at Equatorial Coca-Cola Bottling is part of a gradual process, supported by a strong commitment from senior management and increased awareness among employees. Sustainability is a strategic pillar on which the company’s long-term vision is based.
Keywords: Artificial Intelligence, COVID-19, Coca-Cola., Green Supply Chain, durable