This study investigates the ethical performance of consumer product retailers in Aba, Abia State, Nigeria, with a focus on how these businesses balance profit-making objectives with social responsibility obligations. Retail markets such as Ariaria International Market and Ekeoha Shopping Centre serve as economic lifelines for millions but often operate within informal frameworks where ethical practices and corporate social responsibility (CSR) are inconsistently applied. Using a mixed-method approach, the research collected data from 200 consumers and 30 retailers through structured questionnaires and in-depth interviews. The findings reveal that while many retailers engage in socially responsible behaviors—such as fair pricing, community support, and basic environmental practices—these efforts are often informal and under-communicated to consumers. Consumer awareness of retailers’ ethical conduct was found to be moderately low, but positively correlated with trust and repeat patronage where present. Retailers, particularly small-scale operators, reported struggling to maintain a balance between ethical commitments and profitability due to economic pressures, lack of regulatory incentives, and limited consumer demand for ethical standards. The study concludes that while there is an ethical consciousness among Aba’s retailers, institutional support and consumer sensitization are necessary to create a sustainable synergy between profit and social responsibility. Policy recommendations include developing collective CSR initiatives within market associations and implementing local incentive frameworks to encourage ethical retailing. This research contributes to the discourse on ethics and CSR in emerging market retail environments, with implications for small business development, consumer protection, and public policy in Nigeria.
Keywords: ABA, Corporate Social Responsibility, Ethical performance, Social Responsibility, and informal markets, consumer retailers, profit
