The rapid growth of timeshare in the United States and other countries has encouraged some hotel and resort developers in the Philippines to venture into timeshare business. The purpose of this study is to explore the operation of different timeshare resorts in the Philippines and how venturing into this industry has helped their businesses and the Philippine tourism grow. This study also aims to identify the Filipino consumers’ opinion and attitude towards timeshare via survey among groups with different social and demographic backgrounds, and the potential market for this growing industry.
Keywords: Operation, market analysis, timeshare, vacation ownership
