On The Role of Printed Media on Choice of Tourist Destinations (Published)
This paper examines the role of brochures and allied printed materials for tourists, in terms of determining their chosen destinations and also, deciding upon activities to engage in at these destination sites. Data was collected during 2016; we examined 1,560 responses of hospitality professionals at multiple locations in the United States, Canada, France, Germany, Ireland and Greece. The key finding is that the role of brochures and printed material still play a significant role in tourists’ choices, and has not been adequately replaced by the Internet, kiosks, or other “more modern” marketing/promotional channels.
Keywords: Brochures, Tourism, Travel, Visitor information sources