A Comprehensive Investigation on Tourists’ Satisfaction and Post Behavioral Intension towards Cox’s Bazar Beach of Bangladesh (Published)
The study was carried out in the world’s longest beach and the tourist capital of Bangladesh named Cox’s Bazar beach. The objective of the current study is to examine the tourists’ satisfaction towards Cox’s Bazar beach as well as re-visiting and recommending others to visit the destination. The study is based on both primary and secondary data, applied quantitative methods and 310 questionnaires were used. The factor analysis was conducted to generate composites variable from the original attributes. Multiple regression analysis was carried out using Translog stochastic frontier model and the results revealed that among all the derived factors, F1 (Emergency and Ancillary services), F2 (Accommodation and Security), F3 (Destination on the spot facilities) are significant factors influencing overall tourist satisfaction. Moreover, the concerned authority should provide and ensure quality service with these factors. This result can be helpful to the concerned policy makers and marketers of beach tourism at Cox’s Bazar in formulating strategies to maintain or enhance their competitiveness.
Keywords: Beach Tourism, Destination Spot Facility, Factor analysis, Stochastic Frontier Analysis.
Factors Affecting Research Engagement of Foreign Language Teachers in China (Published)
The purpose of the study was to investigate factors which influenced faculty participation in innovation and scientific research. 462 English language teachers from common colleges in China were asked to report the factors hindering their research engagement via a questionnaire, and 20 of them were interviewed face to face. The finding revealed that by addressing the 7 major hindering factors of teachers’ research engagement i.e. lack of research opportunities, lack of motivation, lack of research knowledge and skills, conventional conception of research, time constraint, lack of effective management system and insufficient material and supplies, teachers’ research and innovation in higher education can be enhanced.
Keywords: Factor analysis, Higher Education, Teachers’ research engagement