European Journal of Hospitality and Tourism Research (EJHTR)

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Tourism Potential of Onicha Igboeze Community New Yam Festival, Ebonyi State, Nigeria

Articles, Uncategorized /

The study was carried out to assess tourism potential of Onicha Igboeze community New Yam Festival. Six (6) villages, 12 key informants and 60 ordinary residents were selected for the study through multi-stage stratified random sampling technique. Primary data were collected through the use of semi-structured questionnaire, interview schedules and Focus Group Discussions. Secondary information […]

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Investigating the Effectiveness of Applying Gamification on Tourism Websites from the Customers’ Perspective: An Exploratory Study

Articles, Uncategorized /

Gamification is the new trend that has been speedily expanding over the past few years and still developing in various fields including tourism, especially in marketing. Despite that, information about the effectiveness of tourism gamification applications in motivating and engaging the customers is limited. This study provides a quantitative exploration of the consumers’ perception towards

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Examination of Exogenous Determinant in Developed Tourism Site: Abuja Tourism Sites, Nigeria.

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The ecological system of our environment has always being in focal point as regard to the development of human and nature. The determinant of nature and environmental hazards is man and their activity, the topography of the environment has its role to play and in this research; the causes and management of natural disaster will

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City Branding: Exploring the Brand “Beirut” As a Tourism Destination in the British Market

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In this study, the Beirut brand is evaluated in the context of British consumers. Tourism and Destination Branding Tool was used in determining the questionnaire. Accordingly, questionnaire was designed and distributed to randomly chosen 383 British people. Sample size was achieved through using sample size calculator over the internet.  However, only 100 questionnaires were totally

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Reliability Statistics for Factors Affecting the Business Success of ITO Private Hospital through Healthcare Services

Articles, Uncategorized /

In Vietnam, highly competitive market in the private hospital industry has caused increasing pressure on them to provide services with higher quality. The aim of this study was to find out the factors affecting the business success of ITO private hospital through service quality (ITO Sai Gon – Dong Nai). Besides, the patient satisfaction is

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One-Window Solution to Skills Development of War-Struck Youth of Northern Region of Pakistan

Articles, Uncategorized /

The counter terrorism operations have severely affected the residents of Khyber PakhtunKhwa (KPK) and Federally Administered Tribal Areas (FATA) due to their displacement, loss of jobs, businesses, homes, friends and means of education. Making these regions Taliban-free is not enough; the government of Pakistan needs to offer a one-window solution to sustainable economic independence of

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Factors Affecting Research Engagement of Foreign Language Teachers in China

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The purpose of the study was to investigate factors which influenced faculty participation in innovation and scientific research. 462 English language teachers from common colleges in China were asked to report the factors hindering their research engagement via a questionnaire, and 20 of them were interviewed face to face. The finding revealed that by addressing

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On The Role of Printed Media on Choice of Tourist Destinations

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This paper examines the role of brochures and allied printed materials for tourists, in terms of determining their chosen destinations and also, deciding upon activities to engage in at these destination sites. Data was collected during 2016; we examined 1,560 responses of hospitality professionals at multiple locations in the United States, Canada, France, Germany, Ireland

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