This paper examines the use of communication strategies to boost customer relations among selected banks in Delta State. This study aims to identify the various communication strategies these banks engage and to establish specific challenges affecting the banks in course of deploying these communication strategies. The study was anchored on the system theory, using a sample size of 150 employees drawn from Access Bank Plc, First Bank Plc, Fidelity Bank Plc, United Bank of Africa and Zenith Bank Plc. Though a convenience sampling technique was employed in the questionnaire administration, 125 copies were retrieved and found suitable for analysis. Findings reveal that Banks employ a range of communication strategies, including tailored messages and interactions, effective feedback mechanisms, consistent social media engagement, and proactive customer support, to strengthen customer relationships. The study also revealed that communication strategies increases customer retention, enhance trust and credulity and boost revenue. Several challenges were found to affect the implementation of communication these strategies which includes poor staffing, resistance to technological adoption, and inadequate data integration. The study recommends that banks should optimize effective communication strategies that focus on addressing challenges related to staff training, technological adoption, data integration, communication consistency, feedback mechanisms, social media engagement, and innovation. Finally, banks should actively seek feedback from customers through various channels and ensure that these mechanisms are user-friendly and accessible.
Keywords: Communication Strategies, Customer Relations, Feedback, Media, Technology, commercials banks
