This study evaluates students’ attitudes towards the ethical quality of the content of social media communications of universities in Nigeria. The study adopts a cross-sectional research design. With a sample size of 393 respondents, using Taro Yamane formula and convenience sampling technique, a fully structured questionnaire was used for collection of data. The data was analyzed using descriptive statistics and independent samples t-test at a 95% level of confidence on SPSS version 25. The results showed that 53.8% of the students do not follow ethical contents in social media communication of universities in Nigeria., 70.9% regularly comment on, while 59.9% react to posts on the university’s social media accounts. The attitude of the students regarding the ethical quality of contents in the social media accounts handle of their universities was generally poor. The study recommended that awareness should be created on ethical social media use to raise the quality of. the ethical contents of the social media.
Keywords: Social media, attitude, communication, ethical content, platforms
