Modern enterprises face critical challenges in managing exponentially growing data volumes while delivering timely insights for decision-making. Traditional data integration models with rigid ETL processes and siloed repositories increasingly fall short in meeting contemporary business intelligence requirements. Two transformative architectural paradigms have emerged to address these limitations: data virtualization and data lakehouse architectures. Data virtualization creates logical views across disparate sources without physical data movement, while lakehouses combine the flexibility of data lakes with the structure and reliability of data warehouses. Both approaches fundamentally reshape analytics capabilities by enabling faster insights, reducing infrastructure costs, streamlining governance, and supporting diverse analytical workloads from traditional reporting to advanced machine learning. Organizations implementing these architectures experience significant improvements in query performance, decision velocity, and analytical agility while simultaneously reducing technical complexity and maintenance burdens.
Keywords: Business Intelligence, data virtualization, decision velocity, integration flexibility, lakehouse architecture
