The pharma supply chain has various issues, including counterfeiting, visibility, and product authenticity in the market. Some of the issues threatening the safety of the patients and the efficacy of the industry include those named above. Such issues are overcome by new technologies like Blockchain and Artificial Intelligence (AI) that are being offered. Blockchain enhances transparency since it is a distributed ledger technology that traces the drug through the supply chain and minimizes the risk of counterfeit drugs. In contrast, there is AI that extends beyond data acquisition and analytics to forecast supply chain disruptions, inventory controls, and even drug shortages to improve decision-making and performance. This paper seeks to focus on the issues that are overcome by Blockchain when integrated with Business Intelligence (BI) systems, such as drug authenticity and counterfeiting issues. This highlights the emphasis that there is a need to consider technology integration when there is a need to make a change, security considerations, and the integration of AI to make the supply chain in the pharma industries more efficient and reliable.
Keywords: AI, Blockchain, counterfeit medication, drug authentication, pharmaceutical supply chain, supply chain efficiency
