European Journal of Computer Science and Information Technology (EJCSIT)

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Technical Implementation of AI/ML Systems in Modern eCommerce: A Deep Dive

Abstract

The integration of artificial intelligence in eCommerce platforms has revolutionized online retail, yet comprehensive analysis of its performance impact remains limited. This article quantifies the effectiveness of AI implementations across major eCommerce platforms, revealing that advanced ML algorithms improve recommendation accuracy by 47% while reducing processing latency by 68%. Our analysis demonstrates that deep learning applications achieve 92% accuracy in customer behavior prediction, significantly outperforming traditional analytics methods. Notably, platforms utilizing AI-powered personalization engines report a 32% increase in customer engagement and a 28% rise in conversion rates. These findings provide crucial insights for organizations implementing AI solutions in eCommerce, particularly highlighting the technology’s transformative impact on emerging market platforms where mobile commerce now drives 63% of transactions.

Keywords: artificial intelligence in ecommerce, behavioral segmentation, customer journey optimization, machine learning infrastructure, predictive analytics

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This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License

 

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Email ID: editor.ejcsit@ea-journals.org
Impact Factor: 7.80
Print ISSN: 2054-0957
Online ISSN: 2054-0965
DOI: https://doi.org/10.37745/ejcsit.2013

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