In the increasingly digital world, trust serves as a cornerstone for consumer interaction, particularly in assuring users that they are engaging with legitimate and reliable applications or platforms. This is particularly crucial within the healthcare sector, where transparency is vital throughout the consumer journey—from plan selection and purchase to the delivery of healthcare services. This article delves into the critical role of digital trust and transparency, addressing prevalent concerns and examining the benefits of building trust and maintaining transparency. Furthermore, it explores technical solutions designed to address these challenges, aiming to enhance patient engagement and improve health outcomes effectively. Data privacy is acknowledged as an important aspect but remains out of the scope of this discussion.
Keywords: digital tracking, digital trust, privacy concerns, transparency
