European Journal of Computer Science and Information Technology (EJCSIT)

EA Journals

recurring revenue

The Rise of Recurring Payments: Transforming Business Models Through Subscription Technology (Published)

The subscription model has become a transformative force in modern commerce, extending from software platforms to self-care offerings and revolutionizing business operations across industries. This article examines how recurring payments serve as the fundamental infrastructure supporting the rapidly expanding subscription economy, providing businesses of all sizes with consistent, foreseeable revenue streams. It demonstrates the dual benefits of subscription models: consumers gain convenience and personalized experiences, while businesses secure continuous income and enhanced customer loyalty. For service-based small businesses, monthly payment plans reduce administrative burdens and allow greater focus on value delivery. The article addresses the essential components of effective recurring payment implementation, including streamlined enrollment processes, secure payment data management, and transparent subscription controls. Drawing on financial technology expertise, it outlines subscription billing best practices and strategies to prevent customer attrition due to payment complications. This article further contextualizes the subscription economy as a significant, enduring shift in commercial interactions for service-based small businesses rather than a temporary trend, with implications for the future of small business financial management and customer relationship development.

Keywords: Customer retention, involuntary churn., payment automation, recurring revenue, subscription economy

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