European Journal of Computer Science and Information Technology (EJCSIT)

EA Journals

customer experience enhancement

Modernizing Financial Technology: A Two-Tier Architecture for Digital Excellence (Published)

The evolving landscape of financial technology has necessitated a fundamental shift in banking infrastructure design and implementation. Modern financial institutions face the challenge of managing dual transaction types – System of Record (SoR) and System of Reference (SoRef) – while maintaining operational efficiency and customer satisfaction. The transition from traditional mainframe-centric architectures to a sophisticated two-tier model represents a pivotal advancement in banking technology. This modernization enables institutions to optimize mainframe utilization for critical financial transactions while leveraging contemporary technologies for informational queries and customer service operations. The implementation of streaming data platforms, advanced processing frameworks, and distributed storage solutions has revolutionized banking operations, resulting in substantial improvements in transaction processing efficiency, system reliability, and customer experience. Additionally, the adoption of API-first architectures and microservices has enhanced system scalability and integration capabilities, while significantly reducing operational costs and maintenance overhead. The integration of artificial intelligence, machine learning, and advanced analytics continues to drive innovation in fraud detection, personalization, and customer service delivery.

Keywords: banking infrastructure transformation, customer experience enhancement, digital banking modernization, financial technology innovation, two-tier architecture

The Evolution of Contact Center Roles: Adapting to the Age of AI Automation (Published)

The contact center industry is experiencing a transformative shift driven by AI automation, revolutionizing traditional roles and operational models. This evolution has redefined how organizations deliver customer service, with AI handling routine tasks while human agents focus on complex interactions requiring emotional intelligence and advanced problem-solving skills. The transformation encompasses workforce planning, skill development, and organizational strategies, leading to enhanced customer experiences and operational efficiency. The integration of AI has catalyzed the emergence of new specialized roles, requiring contact center professionals to develop advanced competencies in critical thinking, communication, and technical adaptability while maintaining the essential human touch in customer interactions.

Keywords: AI automation, Human-AI collaboration, contact center transformation, customer experience enhancement, workforce evolution

Demystifying Generative AI for Financial Services (Published)

Generative AI has emerged as a transformative force in financial services, revolutionizing operations from customer service to risk management. The technology’s ability to create, analyze, and optimize financial processes has led to significant improvements in operational efficiency, customer experience, and decision-making capabilities. Using architectural frameworks such as GANs, VAEs, and Transformer models, financial institutions are enhancing accuracy in fraud detection, portfolio management, and regulatory compliance. The implementation of these AI solutions, while presenting challenges in data privacy, bias mitigation, and operational risks, offers substantial opportunities for innovation in financial product development and service personalization. As the industry continues to evolve, the strategic adoption of generative AI becomes increasingly crucial for maintaining competitive advantage and meeting evolving customer needs.

 

Keywords: Financial Innovation, Risk Management, customer experience enhancement, generative AI, machine learning architecture

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