European Journal of Computer Science and Information Technology (EJCSIT)

EA Journals

Customer Centricity

Enabling Omnichannel Banking: The Critical Role of Front-End Technologies (Published)

This article explores how front-end technology enables omnichannel experiences in digital banking, where customers demand seamless interactions across all touchpoints. The digital banking landscape has transformed dramatically due to changing customer expectations and technological advancements, with mobile banking usage increasing substantially as customers expect continuous access to financial services. Today’s banking customers require frictionless engagement across mobile apps, web portals, branches, call centers, and emerging channels like voice assistants and wearable devices. The technological foundation for this transformation includes responsive web design, progressive web apps, API-driven architectures, cross-platform development frameworks, and component-based front-end systems. Key implementation considerations encompass data integration for unified customer profiles, security across channels, personalization and context awareness, brand consistency, and agile development practices. When properly implemented, these technologies deliver enhanced customer experiences, increased convenience and engagement, valuable data-driven insights, and significant operational efficiencies that directly impact financial performance and competitive positioning.

 

Keywords: Banking, Customer Centricity, Digital Transformation, front-end technologies, omnichannel experience

How JD Edwards EnterpriseOne Powers Operational Efficiency and Customer-Centric Strategies in Quick Service Restaurants (Published)

JD Edwards EnterpriseOne has established itself as a pivotal enterprise resource planning solution for Quick Service Restaurants, simultaneously addressing operational challenges and customer engagement imperatives in this competitive industry. This comprehensive platform creates value through five key capabilities: unifying traditionally siloed business functions into a cohesive ecosystem, enabling agile decision-making through real-time analytics, fostering customer-centricity via comprehensive data integration, building supply chain resilience while supporting menu innovation, and facilitating continuous improvement as business models evolve. By bridging operational excellence with customer experience strategies, JDE E1 empowers QSR operators to navigate staffing shortages, rising costs, evolving consumer preferences, and digital disruption. The system’s technical architecture, featuring multi-tier deployment with configurable network computing principles, provides the foundation for these capabilities. Real-world implementations demonstrate how this integration creates a virtuous cycle where operational efficiency fuels customer satisfaction and loyalty, which in turn drives sustained business growth across both traditional and digital channels.

Keywords: Customer Centricity, Digital Transformation, Enterprise Resource Planning, Operational Efficiency, supply chain resilience

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