European Journal of Computer Science and Information Technology (EJCSIT)

EA Journals

algorithmic fairness

Ethical Design in Artificial Intelligence–Driven Analytics: Ensuring Transparency and Fairness in Business Decisions (Published)

Artificial intelligence has become a foundational component of modern business analytics, transforming how organizations make decisions across domains from human resources to customer engagement. This article examines the ethical challenges inherent in AI-driven decision systems, particularly concerning bias, transparency, and accountability. As these technologies increasingly determine business outcomes, organizations must incorporate ethical design principles to ensure fairness and explainability. We present a comprehensive framework for ethical AI analytics that encompasses technical architecture, governance structures, and organizational workflows. This article demonstrates practical methods for bias detection, model documentation, and stakeholder engagement, while addressing the tension between innovation and responsibility. By implementing these ethical design principles, organizations can build more trustworthy analytics systems that align with regulatory requirements and societal expectations while maintaining a competitive advantage.

Keywords: Business Ethics, Responsible AI, algorithmic fairness, decision transparency., explainable analytics

Ethical AI Governance for Personalized Business Intelligence: Balancing Innovation and Responsibility (Published)

The integration of artificial intelligence (AI) into business intelligence (BI) systems has revolutionized how organizations derive insights from data, particularly through personalization capabilities that tailor information to specific user roles and contexts. However, this technological advancement creates tension between algorithmic sophistication and ethical responsibility. This article explores the foundations of AI-driven personalization in BI, examines algorithm development for tailored business insights, investigates ethical dimensions, including fairness, transparency, and privacy, and proposes governance models for responsible AI implementation. By balancing innovation with ethical considerations, organizations can enhance decision-making effectiveness while maintaining alignment with organizational values and regulatory requirements. A comprehensive framework is presented that combines technical capabilities with governance structures to guide the development of personalized BI systems that empower users across organizational hierarchies while ensuring fairness, transparency, accountability, and shared understanding.

Keywords: algorithmic fairness, decision-making frameworks, ethical AI governance, personalized business intelligence, privacy-preserving personalization

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