The aim of this research paper is to discover factors associated with sociology of technology and their impact on SMEs’ E-Commerce Acceptance within Jordanian context. A proposed research’s conceptual model is developed in order to investigate the relationship and influence between sociology of technology associated factors (online social interaction and online commercial interaction) through intermediary factors (Perceived Usability of EC, Perceived advantage of EC, Sentiment toward EC acceptance, EC Use intention) with the adoption of EC innovation. The data analysis was based on 400 Jordanian SMEs; also data analysis was based on multivariate statistical techniques encompassing multiple linear regression, simple linear regression, and one-way ANOVA. The study framework has been shown to be very viable and useful. The framework can be used as a tool to enable Technology innovation and adoption scholars to encourage and advising SMEs to adopt appropriate ecommerce technology to improve their business performance. Suggestions are made to improve the framework with future work to apply this framework in more SMEs. The findings from this research show that the current research framework is beneficial to both governmental and private sectors who intend to accelerate the adoption rate of electronic commerce implementations and their relevant components among SMEs in Jordan.
Keywords: Jordan, Perceived Advantage, Perceived Usability, SMEs, Sociology of Technology
