European Journal of Business and Innovation Research (EJBIR)

EA Journals

Analysis of the Internal Marketing Process for Improving Brand Equity in a Service Association


The internal marketing elements for administrations fundamentally comprise of seven components (item, value, put, advancement, individuals, forms and physical proof). The present examination incorporates another component, execution, to decide the impact of these eight components on the brand value as seen by clients of auto rental organizations. Despite the fact that auto rental organizations may have a solid brand position, the brand’s fruitful value relies upon the job the workers play in conveying the administration). This examination expected to give direction to auto rental organizations to enhance their particular image value, empowering them to grow client bases while holding existing clients through enhancement of interior showcasing developers.

Keywords: And Structural Equation Modeling, Brand Equity, Internal Marketing, Services Organizations

cc logo

This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License


Recent Publications

Email ID:
Impact Factor: 7.79
Print ISSN: 2053-4019
Online ISSN: 2053-4027

Author Guidelines
Submit Papers
Review Status


Scroll to Top

Don't miss any Call For Paper update from EA Journals

Fill up the form below and get notified everytime we call for new submissions for our journals.