Current study seeks to induce the influence of the various factors like online security, protection, website credibility and previous after sale experience on intention to purchase online. Detailed literature review was done and conceptual linkage of various factors has been drawn on the basis of delve study, critical review and findings relationship that postulated in the previous literature. Study concludes that online security system, website credibility and previous after sales experience significantly influence the intention to purchase online
Keywords: Intention to Purchase Online, Online Security, Protection, Website Credibility, after sales Experience
