European Journal of Business and Innovation Research (EJBIR)

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News Coverage and its Impact on the Corporate Reputation of Organisations in Ghana


The study examines the ways in which news coverage by journalist and the various media houses have an influence on corporate reputation of an organization. The media is one of the biggest medium through which information flows. In Ghana, the media is even referred to as the fourth arm of government after the legislature, executive and judiciary. The purpose of the study was to find out news coverage by journalist and media houses impact on the corporate reputation of organization in Ghana. The study used both quantitative and qualitative data. Journalists have a responsibility of doing the job professional without fear or favor. The study revealed that journalist and Media houses are very powerful and as a result any negative reportage by the media houses will go a long way to affect the image and reputation of an organization and a positive reportage can also enhance the image and reputation of the organization

Keywords: Corporate Reputation, Journalist, Media Houses, Organization

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