European Journal of Business and Innovation Research (EJBIR)

EA Journals

SD-WAN retail applications

Boosting E-commerce Success with Secure, High-Performing Networks (Published)

The increasing digitalization of retail has positioned robust network infrastructure as a cornerstone of successful e-commerce operations. This comprehensive article explores how modern networking technologies transform retail by providing enhanced security, performance, and flexibility across digital channels. The article examines the unique networking challenges e-commerce businesses face, from managing unpredictable traffic surges to securing sensitive customer data against sophisticated cyber threats. It details how cloud-based architectures, SD-WAN technologies, integrated security frameworks, and edge computing solutions collectively create resilient retail environments capable of delivering consistent customer experiences. By implementing these advanced networking solutions, retailers can effectively bridge online and physical shopping experiences, synchronize inventory across channels, prioritize business-critical applications, and protect against evolving security threats. The business impact of these optimized networks extends beyond technical improvements to enhanced customer satisfaction, stronger brand reputation, and improved operational efficiency—ultimately establishing network performance as a critical differentiator in the competitive retail marketplace.

Keywords: E-commerce security, Edge computing retail, Omnichannel network optimization, Retail network infrastructure, SD-WAN retail applications

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