EVALUATING THE IMPACT OF OUTSOURCING OF NON-CORE FUNCTIONS IN THE HOTEL INDUSTRY: A CASE STUDY OF ANITA, NODA AND GOLDEN GATE HOTELS (Published)
The researcher’s interest was to find out the strategies of the outsourcing process, the challenges associated with outsourcing in the hotel industry and what benefits are derived from outsourcing of non-core functions. A descriptive approach was used to analyze and evaluate the impact of outsourcing in the hotel industry in Ghana. Primary data was obtained using questionnaire and personal observation of Anita hotel, Noda hotel and Golden Gate hotels in Kumasi. The secondary data was obtained from relevant published reports written on evaluating the impact of outsourcing in the hotel industry. These included information from library, articles, news papers (dailies), internet and journals which provided relevant background information for the actual research study. The outcome from the research study indicated that the hotels have been concentrating on their core functions in the areas of accommodation, food and bar services and housekeeping and have outsourced most of their non-core functions.
Keywords: Advantage, Competition, Competitive, Hoteliers, Outsource, Service, Specialization