European Journal of Business and Innovation Research (EJBIR)

EA Journals

member interaction

How AI Can Improve Customer Service Conversations (Published)

This white paper explores the challenges faced by healthcare organizations in enhancing member conversations through various access points, such as call centers, websites, mobile apps, and chat agents, and details a solution leveraging Generative AI. The document provides an in-depth analysis of current problems, the proposed AI-driven solution, and its benefits. It concludes with a transformative vision of member interactions in the healthcare sector.

Keywords: Customer Experience, Healthcare, Personalization, generative AI, member interaction

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