EXPLORATORY ASSESSMENT OF CUSTOMER CARE IN A GHANAIAN BANK (Published)
This exploratory paper sought to assess customer care in a Ghanaian Commercial Bank. One hundred questionnaires were administered to customers and employees of a financial institution in the Greater Accra Region of Ghana. The findings from the study indicated that customers were generally dissatisfied with the Bank’s customer service in spite of frequent training of employees on customer service. There is therefore the need for management to identify the specific training needs that is required to effect the necessary changes to improve customer service.
Keywords: Customer Care, Ghanaian Bank