Extent of Utilization of E-Marketing Application by Small and Medium Scale Enterprises in Anambra State (Published)
This study focused on the extent of Utilization of E-Marketing Applications by small and medium enterprises in Anambra state, Nigeria. Two research questions guided the study. Survey research design was adopted for the study. The population of the study consisted of 1,846 SMEs (owners/managers) in the area. Stratified random sampling technique was used for the study. A sample of 1,473 SMEs managers were randomly selected using stratified random sampling. A structured questionnaire was used for data collection. Mean and standard deviation were used to answer the research questions. Finding of the study indicated that SMES in South Eastern Nigeria utilize e-commerce and e-invoicing marketing applications in their operations to a low extent. Based on the findings of the study, it was recommended among others that SMEs owners/managers should be trained by business schools and business consultancy firms on how to use e-marketing applications. The importance of e-marketing should be clearly spelt out for them so that they can acquire the skills to fully integrate into their business operations.
Citation: Igboanugo, Amaka Regina and Obioma, Uzoka Agatha (2022) Extent of Utilization of E-Marketing Application by Small and Medium Scale Enterprises in Anambra State, European Journal of Business and Innovation Research, Vol.10, No.6, pp.,1-9,
Keywords: Anambra State, Small and Medium Scale enterprises., Utilization, e-marketing application
Organizational Effectiveness in Media Industry: A Study of Public and Private Media Organizations in Anambra State, Eastern Nigeria (Biafra). (Published)
The study examined “organizational effectiveness in media industry: A study of public and private media organizations in Anambra State, Eastern Nigeria (Biafra)”. Data were collected with valid/reliable “Organizational Effectiveness Model Inventory”, through multi-stage sampling using 2×4 factorial designs. Multivariate analysis of variance (MANOVA), and descriptive statistics were used. Results at p<.05 found no significant differences for organization type and overall organization effectiveness. Contrarily, between-subjects tests were significant for organization type and “goal attainment” and “strategic constituency” organizational effectiveness, but not significant for organization type and the “system resources” and “internal process” organizational effectiveness. Private media organizations accounted between 13% – 17% and 14% – 18% organizational effectiveness for “goal attainment” and “strategic constituency” dimensions respectively than public media organizations. Findings’ major implication is that ownership of media industry does not influence archived organizational effectiveness. Improvement is recommended on the “system resources” and “internal process” organizational effectiveness.
Keywords: Anambra State, Biafra, Eastern Nigeria, Media, Organizational effectiveness