THE EFFECT OF LEGAL CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER IDENTIFICATION AMONG SAFARICOM LIMITED COMPANY CLIENTS IN KAJIADO COUNTY, KENYA
The changing attitudes of consumers on environment, ecology, social responsibility, and the change of consumption habits is forcing organizations to include Corporate Social Responsibility CSR in their practice. The adoption of CSR policies is therefore no longer a matter of voluntary practice on the part of business. This study aimed at determining the effect that […]