European Journal of Business and Innovation Research (EJBIR)

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Emotional Intelligence and Risk-Taking Ability Among Enterpreneurs in Akwa Ibom State

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This study investigated the relationship between emotional intelligence (EI) and entrepreneurial risk-taking ability among entrepreneurs in Akwa Ibom State. A total of 392 respondents participated, with a fairly balanced gender distribution (51.53% male, 48.47% female), and a majority (54.08%) operating micro-scale businesses. Findings revealed high levels of emotional intelligence across all dimensions, with motivation (M […]

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Relative Importance of Organizational Agility in Customer Retention in the Nigerian Banking Sector

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This research was conducted to investigate the relative importance of organizational agility in customer retention in the Nigerian Banking Sector. The study was focused on establishing the relative strengths of sensing, acting and strategic flexibility on customer retention in Nigerian banks. The survey research design was adopted for the study. The study had an infinite

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Entrepreneurial Skills as Determinant Tool for Undergraduates’ Employability in Southwest, Nigeria

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The study investigated entrepreneurial skills as determinant tool of employability among undergraduates in Southwest, Nigeria. The study used descriptive research of the survey design. The population of the study consisted 953 undergraduates (male and female) from selected public Universities in Southwest, Nigeria.  The sample for this study consisted 301 students in 400 level in public

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Boosting E-commerce Success with Secure, High-Performing Networks

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The increasing digitalization of retail has positioned robust network infrastructure as a cornerstone of successful e-commerce operations. This comprehensive article explores how modern networking technologies transform retail by providing enhanced security, performance, and flexibility across digital channels. The article examines the unique networking challenges e-commerce businesses face, from managing unpredictable traffic surges to securing sensitive

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Social Amenities and Marketing Performance of Industrial Firms in South East, Nigeria

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Social amenities are public services and facilities that contribute to the quality of life and well-being of a community. These amenities are essential for supporting the social, cultural, and recreational needs of people living in an area. They are typically provided by the government, local authorities, or community organizations, though some can also be privately

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Operations Management: Manage with Insight – Lead with Foresight

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Modern and ancient literatures reveal that there is a handful of firms that have been in operation for over a millennium year. Their resilience, while fascinating, has triggered academic interests to uncover insights owing to diminishing modern firms’ lifespan. Previous studies have intuitively highlighted key elements of longevity. This study searches for the inner substance

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The Impact of Goodwill and Software Assets on Firm Market Value: Evidence from Listed Manufacturing Firms in Nigeria

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The relationship between intangible assets, specifically goodwill and software, and a firm’s market value remains underexplored, especially in emerging economies like Nigeria. This study aims to investigate the impact of goodwill and software assets on the market value of listed manufacturing firms in Nigeria, using both quantitative and theoretical approaches. The sample includes firms listed

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Aesthetics and Product Advertising of Manufacturing Firms in South-East, Nigeria

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This paper explores the profound influence of aesthetics in product advertising. Aesthetic appeal plays a pivotal role in capturing consumer attention, fostering emotional connections, and shaping brand perceptions. Through an interdisciplinary examination of psychology, marketing, and design principles, this paper delves into the mechanisms through which aesthetics impact consumer behavior and purchase decisions. By analyzing

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