European Journal of Business and Innovation Research (EJBIR)

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Artificial Intelligence and Audit Practice of Public Audit Firms in Nigeria: Does Audit Experience and Expertise Matter?

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This study investigates the moderating role of auditors’ expertise and experience on the relationship between artificial intelligence (AI) adoption and audit quality in audit firms in Nigeria. Grounded on Task-Technology Fit (TTF) theory, a quantitative method was employed using data collected from a structured questionnaire administered to 237 respondents after validity and reliability tests. The […]

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Influencer Marketing 2.0: The Rise of Nano-Influencers in Digital Consumer Landscape

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The global influencer marketing market is expected to reach around $33 billion by 2025, up from $9.7 billion in 2020. It is a form of social media marketing in which brands partner with content creators to promote their products. The rise of digital technology has profoundly changed the marketing landscape, where traditional strategies are giving

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The Role of Geo-Informatics in Enhancing Demand-Supply Matching in Gas Distribution Networks

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The strategic integration of geo-informatics into energy infrastructure management has emerged as a transformative force in addressing one of the most persistent challenges in gas distribution—effectively aligning supply with geographically diverse and dynamic demand. This research examines the role of geo-informatics in enhancing demand-supply matching in gas distribution networks, with a focus on practical applications

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Strategic Business Planning for Gas Commercialization: Balancing Volumes, Prices, and Regulatory Compliance

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Strategic business planning for gas commercialization is an increasingly vital competency in today’s energy sector, particularly in regions where gas plays a dual role as both a domestic utility and a major export commodity. This paper examines the core pillars of gas commercialization—volume optimization, price strategy, and regulatory compliance—through the lens of operational and administrative

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A Feasibility Study for Establishing Sobo Freshio Production Outfit in Federal Polytechnic, Ado-Ekiti

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Zobo drink is usually produced by boiling the petals of Hibiscus sabdariffa flower along with other ingredients such as pineapple peel, ginger, garlic, flavour and water. It has become a popular local drink among students across various institutions in Nigeria. Zobo flower, Pineapple fruit and other ingredients used in the production of Zobo drinks are

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What often keeps them awake at night? – A synoptic review from operations managers’ perspective

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This study provides a synoptic review of operations management from practitioners’ perspective. The challenges facing operations managers are discussed around the practice of handling issues, risks, and uncertainties with brief review of academics and practitioners’ insights. The synoptic review reveals that these events whether current (issue), possible (risk) or unpredictable (uncertainty) contribute to factors that

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Examination of the Factors Influencing Variation in Rental Value Reviews for Commercial Properties in Awka, Anambra State

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The real estate industry plays an important role in shaping the economic environment of any region. Commercial properties are an important part of this industry, becoming the second most visible real estate asset besides residential properties and a very strong driver of economic activities in Awka, the capital of Anambra State. Awka has experienced growth

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Supplier Integration Strategy and Performance of Brewing Firms in Nigeria

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This study explored the influence of supplier integration strategy on the performance of the brewing firms in Nigeria. The research was aimed at establishing empirically the influence exerted by supplier integration strategy on the performance of brewing firms in Nigeria. The survey research design was adopted for the study. The population of this study was

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