The purpose of this study is to propose a simple model that addresses health risk perception for second-hand goods. The effect of the Covid-19 pandemic on household income has caused behavioral change and individuals are preferring to shop for used second-hand goods to mitigate their financial challenges. Unlike new retail products, second-hand goods are associated with the risk of contamination and virus transmission. Since participation in second-hand goods markets are a growing trend, an understanding of consumers’ health risk perception of this product category is important and relevant. The methodology used involved questionnaire survey distributed among 356 respondents for the analysis of three key dimensions of health risk perception and how these dimensions influence behavioural attitude towards second-hand goods. The findings of this study have shown that the emotional dimension of health risk perception is not supported, suggesting that consideration of second-hand goods did not lead to generation of negative emotions.
Keywords: COVID-19 pandemic, health risk perception, second-hand goods
