The study aims to assess financial literacy and financial culture among undergraduate accounting students in non-public institutions, focusing on knowledge, behavior, attitudes, and personal finance based on gender and employment status. A quantitative approach was used for the present research. The participants were 286 students from the Finance and Accounting training program of two universities in Albania, chosen for practical and access reasons. The questionnaires are classified into three categories: Financial Knowledge (FK), Financial Conduct (FC), Financial Attitude (FA), and Personal Finance (PF). The results were analyzed using the OECD/INFE (2023) toolkit. Results. Among the 286 participants, 60% (172) were women, and 40% (114) were men. In most of the responses analyzed, no significant differences were found in terms of participants’ gender in financial literacy, especially men. Financial education is a common topic, and it should be promoted more intensively in students’ lives. However, this approach requires the development of a financial literacy program for the university regardless of the field.
Keywords: Promotion, educational strategies, financial education, global benchmarking, political strategies
