The covid-19 pandemic as declared by WHO in March 2020 is a game changer that introduced a “new normal” of every facet of life, every sector of the economy and every cluster of the population. The key indicators of business plan and continuity, government policies and security imopacting logistics have been affected and in all affecting the short-term survival rate of the poultry industry.The analysis revealed that all proxies of covid-19 indicators such as business plan and continuity, government policies and security impacting logistics have a significant positive effect on the financial health of the poultry industry (Adjusted R2= 0.949, F-statistics = 5.512 : p= 0.000<0.05). Thus, the research concluded that a well-managed Covid-19 indicators and proxies have a significant positive effect on the financial health of the poultry industry in Nigeria.
Keywords: COVID-19, Gross Domestic Product, cycle management., poultry industry
