Macroeconomic Variables and Financial Market Stability in the Nigeria Financial Services Sector (Published)
This paper examines the macroeconomics variables and financial marketing stability and its implication for marketing financial services in the Nigeria banking sector. The quantitative research design was adopted for this study and secondary data was sourced and analyzed using Ordinary Least Square (OLS) estimation technique for the purpose of providing answers to key research hypotheses. Result rejected all null hypotheses and thus accepted all alternate hypotheses.
Keywords: Financial Market, Macroeconomics Variables, Marketing Financial Services