This study investigated the influence of competitive marketing tools on customer patronage in Fintech companies in Uyo metropolis, Nigeria, and explored AI opportunities for optimizing marketing strategies. A survey of 200 customers and top ten fintech companies reveals that social media marketing, content marketing, and Search Engine Marketing (SEM) significantly influence customer patronage of the selected Fintech companies in Uyo. The study also identifies AI-powered chatbots, predictive analytics, and personalized digital marketing as opportunities for fintech companies to enhance customer experience and loyalty. The findings have implications for fintech companies seeking to leverage competitive marketing tools and AI to drive customer patronage and loyalty. Among the three proxies studied, social media marketing had the most significant influence (with a correlation coefficient of 0.92) on customer patronage of Fintech companies in Uyo, metropolis, while content marketing and SEM had 0.85 and 0.73 correlation coefficient respectively.
Keywords: AI Opportunities, Customer patronage, Fintech companies, Nigeria, Uyo metropolis, competitive marketing tools
