British Journal of Marketing Studies (BJMS)
Vol14, Issue 1, 2026
Beyond the Numbers: Winning Strategies for Complex Real Estate Negotiations in BrazilAuthors: Priscila Olinda da Silva Martins and Murillo de Oliveira Dias Keywords: Brazil, Negotiation., Real Estate, integrative bargaining DOI: https://doi.org/10.37745/bjms.2013/vol14n1116 Article Pages: 1-16 |
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Competitive Marketing Tools and Customer Patronage of Fintech Companies in Uyo Metropolis, Nigeria: Optimizing AI OpportunitiesAuthors: Imoh C. Uford Keywords: AI Opportunities, Customer patronage, Fintech companies, Nigeria, Uyo metropolis, competitive marketing tools DOI: https://doi.org/10.37745/bjms.2013/vol14n11727 Article Pages: 17-27 |
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Consumer Emotions and Online Purchase Behaviour Among Amazon Subscribers in Lagos, NigeriaAuthors: Sofiat Temitope Adio-Oduola, Saji George, Esther Chibundo Arowolo, Yabrifa Olaere Keywords: Amazon, Consumer emotions, E-Commerce, Trust, digital consumer psychology, negative emotions, online purchase behaviour, positive emotions DOI: https://doi.org/10.37745/bjms.2013/vol14n12843 Article Pages: 28-43 |
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Product Quality and Customer Retention in Selected Fintech Companies in NigeriaAuthors: Odinakachukwu Esiagu, Saji George, Habibah Kike Kamaludeen Aiyelabegan, Fatima Enagi Usman Keywords: Customer Satisfaction, Customer retention, digital banking, financial technology, product .quality DOI: https://doi.org/10.37745/bjms.2013/vol14n14460 Article Pages: 44-60 |
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Customer Service Quality and Performance of Tier-1 Commercial Banks in NigeriaAuthors: Patricia Bassey Ayi, Adewale Akeem Bakare, Nasamu Gambo Keywords: Customer retention, Customer service quality., Empathy, Nigeria, Operational Efficiency, Reliability, Responsiveness, tier-1 banks DOI: https://doi.org/10.37745/bjms.2013/vol14n16181 Article Pages: 61-81 |
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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI: https://doi.org/10.37745/bjms.2013
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British Journal of Marketing Studies (BJMS)
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