British Journal of Marketing Studies (BJMS)

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Distributive Negotiation Strategies in Labor Litigation: A Brazilian Case

Abstract

This case study examines the application of distributive negotiation strategies in labor litigation, focusing on a Brazilian case involving 12 clients who hired a lawyer to file a labor complaint against their employer. The negotiating process—which resulted in a favorable agreement for seven clients—emphasizes the importance of utilizing the Zone of Possible Agreement (ZOPA), exploring alternatives, and maintaining effective communication to achieve positive results. A successful agreement was primarily dependent on the lawyer’s capacity to examine the company’s original bid, and bargain for a better offer. Analysis of findings provides insight into the negotiating process and its implications for future labor conflict settlements. The results of this research may guide the creation of successful negotiation plans in labor lawsuits, thereby helping both companies and workers. Understanding the complexity of labor negotiations enables attorneys and other professionals to negotiate more effectively and achieve more favorable results.

Keywords: Brazil, distributive negotiation, labor dispute resolution, labor litigation

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This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License

 

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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
DOI: https://doi.org/10.37745/bjms.2013

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