British Journal of Marketing Studies (BJMS)
Vol10, Issue 5, 2022
Digital Marketing and Performance of Banks in Port HarcourtAuthors: Piabari, Nordum; Horsfall, Hamilton Omona-a; Uwhubetine, Onajite Godfrey; Okpalap, Naagba Linus Keywords: Banks’, Digital Marketing, Performance, Port Harcourt DOI: https://doi.org/10.37745/bjms.2013/vol10n5110 Article Pages: 1-10 |
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Influence of Covid-19 on Advertising Practice in South East, NigeriaAuthors: Agbodo, Japhet Amechi Keywords: Advertising, COVID-19, Influence, South East Nigeria, practice DOI: https://doi.org/10.37745/bjms.2013/vol10n51127 Article Pages: 11-27 |
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Mediating Effect of Customer Satisfaction On Relationship Marketing and Customer Loyalty Among Commercial Banks Customers in Awka, Anambra StateAuthors: Nkemjika U. Omeje and Moses C. Olise Keywords: Customer loyalty, Customers’ Satisfaction, Relationship Marketing DOI: https://doi.org/10.37745/bjms.2013/vol10n52840 Article Pages: 28-40 |
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Factors Influencing Cryptocurrency Adoption Among Nigerian University Fintech Entrepreneurs Using UTAUTAuthors: Promise I. Ebizie and Anayo D. Nkamnebe Keywords: Cryptocurrency, Unified Theory of Acceptance and Use of Technology, effort expectancy, facilitating conditions, performance expectancy, social influence DOI: https://doi.org/10.37745/bjms.2013/vol10n54153 Article Pages: 41-53 |
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Impact of Personal Selling and Sales Promotion Strategy on Market Performance of Selected Manufacturing Companies in Lagos State, NigeriaAuthors: Ibeh, J.I, Nnabuko J.O and Nwajimeje J Keywords: Manufacturing Companies, Market Performance, Nigeria, Personal Selling, Sales Promotion. DOI: https://doi.org/10.37745/bjms.2013/vol10n55474 Article Pages: 54-74 |
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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI: https://doi.org/10.37745/bjms.2013
Issue DOI: https://doi.org/10.37745/bjms.2013/vol10n5
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