British Journal of Marketing Studies (BJMS)
Vol10, Issue 3, 2022
Service Quality and Customer Satisfaction with Complaint Management in The Nigerian Telecommunication IndustryAuthors: Osayande, Festus ; Ogunode, Philips Olatunde; Adejimi, Seun Oyebola Keywords: Customer Satisfaction, Service, Service Quality, complaint management DOI: https://doi.org/10.37745/bjms.2013/vo10.n3pp113 Article Pages: 1-13 |
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Vaccinated: Marketing Workforce HybridizationAuthors: Mohammed Nadeem Keywords: hybrid work; work from anywhere; future of work; remote work; Covid-19 vaccination, new normal DOI: https://doi.org/10.37745/bjms.2013/vo10.n3pp1424 Article Pages: 14-24 |
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Factors Influencing Cryptocurrency Adoption Among Nigerian University Fintech Entrepreneurs: An UTAUT perspectiveAuthors: Promise I. Ebizie, Anayo D. Nkamnebe and Obinna C. Ojiaku Keywords: Cryptocurrency, Unified Theory of Acceptance and Use of Technology, effort expectancy, facilitating conditions, performance expectancy, social influence DOI: https://doi.org/10.37745/bjms.2013/vo10.n3pp2537 Article Pages: 25-37 |
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Consumer Loyalty and Brand Marketing Programs in an Emerging Economy: Evidence from The Automobile IndustryAuthors: Sayibu Ibrahim Nnindini and Justice Boateng Dankwah Keywords: : Emerging Economies, Automobile, IMC, brand marketing programs, consumer loyalty DOI: https://doi.org/10.37745/bjms.2013/vo10.n3pp3858 Article Pages: 38-58 |
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Electronic Marketing and Marketing Performance of Small and Medium Scale Enterprises in Akwa Ibom State, NigeriaAuthors: Samuel Etuk, Ini Smart Udoh and Eke Clement Udowong Keywords: Electronic marketing, Marketing Performance, Small and Medium Scale enterprises. DOI: https://doi.org/10.37745/bjms.2013/vo10.n3pp5974 Article Pages: 59-74 |
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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI: https://doi.org/10.37745/bjms.2013
Issue DOI: https://doi.org/10.37745/bjms.2013/vol10n3
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British Journal of Marketing Studies (BJMS)
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