Consumer behaviors and purchases are complex concepts and strongly influenced by personal, psychological, sociocultural and environmental factors. This paper proposed an innovative comprehensive consumer behavior framework for use as a logical tool that assists in planning for local and national food programs aimed at complex socioeconomic, environmental and public health problems such as COVID-19. The progress of the Internet of things and the social media reported here provides a platform for accelerated actions that could have major positive implications for public health nutrition in the post COVID-19 world.
Keywords: COVID-19, Consumer Behavior, digital food systems, e-food commerce, nutrition economics, public health nutrition
