This study aims to show the relationship that exists between corporate social responsibility and consumer attitude in the service industry. The focus of the study are CSR and banking industry in the context of Albania. The study clearly shows that there is a close relationship between corporate social responsibility and consumer attitude in the banking services industry. Corporate social responsibility influences the attitude of the consumer, CSR and our role in the success of organizations in the banking industry is considered important. CSR in banking industry in Albania is increasingly becoming a determining factor of consumer attitudes towards the services and organizations that offer them.
Keywords: Banking Services, Corporate Social Responsibility, consumer attitude
