British Journal of Marketing Studies (BJMS)
Vol 8, Issue 2, March 2020
Customer Self Service Technology and Customer Patronage of Deposit Money Banks in Rivers StateAuthors: Amadi Ezechirinum, Igwe Sunny R., Anucha Victor C., Keywords: Customer Satisfaction, Customer patronage, Internet Banking, customer self-service technology DOI: https://doi.org/10.37745/bjms/vol8.no2.pp1-25.2020 Article Pages: 1-25 |
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Behavioral Data Analysis in Emotional Intelligence of Social Network ConsumersAuthors: Constantinos Halkiopoulos, Evgenia Gkintoni, Hera Antonopoulou Keywords: Consumers, Data mining, Emotional Intelligence, Marketing, Social Networks, behavioral data DOI: https://doi.org/10.37745/bjms/vol8.no2.pp26-36.2020 Article Pages: 26-36 |
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Determinants of Students’ Choice of Higher Education in a Private University, GhanaAuthors: Rexford Owusu Okyireh, Marijke A. Adobea Okyireh and Isaac Nyarko Adu Keywords: Higher Education, Private University, education in Ghana, student's choice DOI: https://doi.org/10.37745/bjms/vol8.no2.pp37-53.2020 Article Pages: 37-53 |
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Customer Loyalty and Patronage of Quick Service Restaurant in NigeriaAuthors: Njelita, Chukwudi I. and Anyasor, Okwuchukwu Marcus Keywords: Awka, Customer loyalty, Nigeria, Patronage, restaurant DOI: https://doi.org/10.37745/bjms/vol8.no2.pp54-76.2020 Article Pages: 54-76 |
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Influence of Customer Relationship Management on Customers’ Retention in the Insurance Industry in Accra, GhanaAuthors: Ibrahim Ofosu-Boateng Keywords: Customer Relationship Management, Customer Satisfaction, Customer Service, Customer retention DOI: https://doi.org/10.37745/bjms/vol8.no2.pp77-95.2020 Article Pages: 77-95 |
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Psychographic Constructs and Consumer Purchase Intention in Kenyan ContextAuthors: Grace Wambui Kiboro, Mike Iravo, Doris Mbugua, Edward Owino Keywords: Psychographic factors, Purchase Intention, anchor supermarkets DOI: https://doi.org/10.37745/bjms/vol8.no2.pp96-111.2020 Article Pages: 96-111 |
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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI: https://doi.org/10.37745/bjms.2013
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British Journal of Marketing Studies (BJMS)
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