British Journal of Marketing Studies (BJMS)

EA Journals

Measuring Healthcare Services Quality in the Private Hospitals of Dhaka City, Bangladesh: An Empirical Study

Abstract

The aim of this research is to determine the healthcare services quality in the private hospitals of Dhaka City, Bangladesh. The research attempted to detect the key variables that can be employed to determine the current standard of the healthcare service quality from the patient’s point-of-view. The study has selected 221 respondents by the convenience sampling technique and the multivariate analysis technique like “factor analysis” was employed to identify the factors. The results from the analysis has shown that, knowledgeable & hygienic, language & cleanliness, degrees & equipment, tests & meals, needs & caring, attractive & punctual,  examination & skills,  admission process and  professionally dressed have emerged important factors for determining the quality of the private healthcare services.

Keywords: Factor analysis, Healthcare Quality, Private Healthcare

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This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License

 

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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
DOI: https://doi.org/10.37745/bjms.2013

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