British Journal of Marketing Studies (BJMS)
Vol 5, Issue 2, February 2017
The Effect of Relationship Marketing Components through Customer Gratitude on Customer Behavioral Loyalty in Retail MarketAuthors: Seyed Amir Hossein Hejazian and Fereshteh Lotfizadeh Keywords: Customer Behavioral loyalty, Customer gratitude, Relationship Marketing, Retail market Article Pages: 1-14 |
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The Effects of Gamification on Restaurant Consumer-RetentionAuthors: Kyra L. Harakal, Paul D. Berger Keywords: Gamification, Restaurant data, Reward programs, Stepwise Regression Article Pages: 15-23 |
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A Case for Government-Industry Policy on Inventory Management Technology for Enhanced Productivity and GDP Growth Rate in NigeriaAuthors: Odigbo, Benedict Ejikeme,Sunday, Uduak Udo,Maduagwu, Nneka Keywords: GDP growth, Industry Policy, Inventory Management, Productivity, Technology Article Pages: 24-38 |
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Branch Network Growth and Banks Performance In (1981-2013)Authors: Adelowotan Michael Olajide, Oshadare Segun Anthony Keywords: 1981-2013, Bank Branches, Banking, Deposits, Retail Banking, Total Asset Article Pages: 39-49 |
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Competitiveness of Lebanon in Tourism: Comparison with Jordan, Egypt and TurkeyAuthors: Hanna El Maalouf Keywords: Competitive Advantage, Lebanon, Tourism Competitiveness Article Pages: 50-68 |
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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI: https://doi.org/10.37745/bjms.2013
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British Journal of Marketing Studies (BJMS)
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