British Journal of Marketing Studies (BJMS)

EA Journals

Commerce and Marketing: Challenges for Business Education in the West African Senior Secondary School Commerce Curriculum


This study evaluated the concepts of commerce and marketing, the bases of, and dynamic phases of marketing and advanced rationale for integrating additional contents of marketing in the West African senior secondary school commerce curriculum. Topical elements in the existing West African senior secondary school commerce curriculum were identified for the proposed integration as a way of renewal of the curriculum to meet new challenges facing the learners in the emerging business economy of West Africa

Keywords: : Business Economy, Business Education, Commerce curriculum, Marketing, West Africa

cc logo

This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License


Recent Publications

Email ID:
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051

Author Guidelines
Submit Papers
Review Status


Scroll to Top

Don't miss any Call For Paper update from EA Journals

Fill up the form below and get notified everytime we call for new submissions for our journals.