British Journal of Marketing Studies (BJMS)

EA Journals

British Journal of Marketing Studies (BJMS)

Vol 4, Issue 5, August 2016

Tourists’ Satisfaction With A Destination: An Investigation On Visitors To Langkawi Island

Keywords: Antecedents, Langkawi Island, Malaysia, Tourist satisfaction

Article Pages: 1-20


An Appraisal of Nigeria’s Micro, Small and Medium Enterprises (MSMES)

Keywords: Economic Development, Micro, Nigeria, Small and Medium Enterprises, Technical Expertise

Article Pages: 21-36


Marketing Strategy and Innovation at Michelin

Keywords: Advertising, Brand Image, Innovation, Marketing, Michelin, Strategy

Article Pages: 63-73


Customer Satisfaction for Company Growth: The Roles, Responsibilities and Skills Required of the Sales Force in Ghana

Keywords: Customer Satisfaction, Customer value, Qualities, Salespersons Roles

Article Pages: 74-84


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Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
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