British Journal of Marketing Studies (BJMS)
Vol 4, Issue 5, August 2016
Tourists’ Satisfaction With A Destination: An Investigation On Visitors To Langkawi IslandAuthors: Nor Khasimah Aliman, Shareena Mohamed Hashim, Siti Dalela Mohd Wahid and Syahmi Harudin Keywords: Antecedents, Langkawi Island, Malaysia, Tourist satisfaction Article Pages: 1-20 |
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An Appraisal of Nigeria’s Micro, Small and Medium Enterprises (MSMES)Authors: Ebitu, Ezekiel Tom, Basil Glory and Ufot Juliet Alfred Keywords: Economic Development, Micro, Nigeria, Small and Medium Enterprises, Technical Expertise Article Pages: 21-36 |
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Unethical Marketing Practices by Petroleum Marketers in NigeriaAuthors: Basil Glory Keywords: Fuel Adulteration, Nigeria, Petroleum Marketers, Unethical Pricing Article Pages: 37-50 |
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Marketing Strategies and the Performance of Small and Medium Enterprises in Akwa Ibom State, NigeriaAuthors: Ebitu, Ezekiel Tom Keywords: Marketing Communications, Marketing Strategies, Performance, Relationship Marketing, Small Medium Enterprises, product .quality Article Pages: 51-62 |
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Marketing Strategy and Innovation at MichelinAuthors: Tushar Malhotra and Paul D. Berger Keywords: Advertising, Brand Image, Innovation, Marketing, Michelin, Strategy Article Pages: 63-73 |
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Customer Satisfaction for Company Growth: The Roles, Responsibilities and Skills Required of the Sales Force in GhanaAuthors: John Bosco Azigwe, Gordon Maryir, Benjamin A. Asunka and Florence Manamzor Keywords: Customer Satisfaction, Customer value, Qualities, Salespersons Roles Article Pages: 74-84 |
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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI: https://doi.org/10.37745/bjms.2013
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British Journal of Marketing Studies (BJMS)
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