THE IMPACT OF RELATIONSHIP QUALITY ON REPURCHASE INTENTION TOWARDS THE CUSTOMERS OF AUTOMOTIVE COMPANIES IN SUDAN

Authors: Badr Elgasim Balla,Siddig Balal Ibrahim,Abdel Hafiez Ali

Keywords: Customer Satisfaction, Customer commitment, Customer trust, Relationship quality, Repurchase intention

Article Pages: 1-15

Implementation of Experiential Marketing Strategy to Obtain Communities Interest to Visit the Maimun Palace – Medan

Authors: Beby Karina, Endang Sulistyarini, Magdalena LL Sibarani

Keywords: Interest, and SWOT analysis, experiential marketing

Article Pages: 16-31

IMPACT OF SOCIAL MEDIA ON THE BEHAVIOR OF TUNISIAN VOTERS: 2014 ELECTIONS

Authors: Melika BEN M'BAREK ,Nabil JEDDI ,Mohamed Ali ACHOURI

Keywords: Politics, Social media, Voting Behavior, social web

Article Pages: 32-44

CUSTOMER RELATIONSHIP MANAGEMENT FOR BRAND COMMITMENT AND BRAND LOYALTY

Authors: Andy Fred Wali, Len Tiu Wright, Idika Awa Uduma

Keywords: Customer Relationship Management, Loyalty, brand commitment, customer advocacy

Article Pages: 45-58

MARKET SEGMENTATION AND TARGETING STRATEGY FOR PROMOTING COX’S BAZAR BEACH IN BANGLADESH AS A TOURISTS’ DESTINATION

Authors: Md. Kamrul Hasan,Mohammad Abdullah Al Mamun,Md. Rafiqul Islam

Keywords: Beach Tourism, Destination attributes, Segmentation, Target market

Article Pages: 59-72

MODERATING EFFECT OF INFORMATION TECHNOLOGY UTILIZATION ON THE RELATIONSHIP BETWEEN COMMUNICATION AND CUSTOMER SATISFACTION

Authors: Charles Bosire Nyameino, Ronald Bonuke, Thomas Kimeli Cheruiyot

Keywords: Classified Star Hotel, Customer Satisfaction, Information Technology Utilization, Relationship Marketing, communication

Article Pages: 73-82

ASSESSMENT OF THE APPLICATION OF MARKETING CONCEPT TOWARDS IMPROVED STANDARD OF LIVING FOR THE POOR IN NIGERIA

Authors: Odigbo, Ben. E.,Okonkwo, Raphael Valentine,Ekom, Francis Adibo

Keywords: Marketing Concept, Nigeria, Poor Citizens, Standard of Living

Article Pages: 83-96

THE INFLUENCE OF BRAND IMAGE AND PROMOTIONAL MIX ON CONSUMER BUYING DECISION- A STUDY OF BEVERAGE CONSUMERS IN LAGOS STATE, NIGERIA

Authors: ONIGBINDE Isaac Oladepo,ODUNLAMI Samuel Abimbola

Keywords: Advertising, Brand Image, Consumer Buying Decision, Personal Selling, Sales Promotion.

Article Pages: 97-109

ROLE OF FAIR TRADE AND ITS STRATEGIC IMPLICATIONS TO ORGANIZATION DECISION MAKING

Authors: Sunday C. Eze and Adenike O. Bello

Keywords: Clothing Companies, Discourse, Fair Trade

DOI: https://doi.org/10.37745/bjms.vol3.no4.P110-121.2015

Article Pages: 110-121